This identity design package is a holistic approach to creating a visually compelling and memorable experience for single or recurring events such as Film Festivals, Music Festivals, Conferences, Conventions, Gigs, Art Exhibitions and more. It encompasses the creation of a consistent visual language for the event, using elements like logos, colour palettes, typography, imagery, and graphics to establish a unique brand, reflect its core values, personality, and message, foster engagement and recognition, and create a memorable experience for attendees.
Target Audience: Understanding the audience's preferences and expectations to a visual identity that resonates with them.
Brand Values: Aligning with the event's theme and overall purpose, reinforcing its core message, values and personality, creating a consistent brand experience.
Logo Design: Unique logo and set of symbols that represents the event and is used consistently across all materials.
Color Palette: Carefully selected set of colours that evoke the right emotions and associations, creating a cohesive visual identity.
Typography: Choice of fonts that enhance the event's personality and ensure readability.
Imagery and Graphics: Photos, illustrations, and other visual elements that support the event's message and aesthetic.
Cross-platform strategy: Maintain a consistent visual identity across all event materials to build brand recognition and adapt across various platforms and touchpoints, including digital and physical spaces.
Products: Includes stationary and other physical merchandise such as T-shirts, Hoodies, Tote bags, mugs, bottle labels etc. This is included in the Enhanced Identity package.
Website design and graphics: Incorporating the brand identity into a visually appealing website with unit assets such as stickers, widgets, buttons, banners, hero images, and other visuals for the website. This is included in the Enhanced Identity package.
To enquire about this package, send us an email to design@m3r-studio.co.uk with the subject “Events Identity” and a breakdown of your event.
See examples of Identity Design projects here
